Social Media Marketing in Sports free essay sample

The article that I found was on how to market a sports team using twitter. I thought that this was an interesting article first because of the title The Twitter Sports Marketing Guide, Five Tips From the Leading Pro Teams. It starts by saying that marketing a sports team is very similar to marketing a product or yourself, the goal is to separate your object from the rest of the crowd. The teams with the most fans use strategies that make them stand out and attract the most followers. Most of this comes breaking the stereotypical mold. The first example is the LA Lakers with the theory of When in Doubt, Tweet Although the platform of Twitter success is already set up for the Lakers, the Lakers social media marketing managers found a way to gain followers. They found that Lakers fans are information hungry and want updated information as often as every minute. We will write a custom essay sample on Social Media Marketing in Sports or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When anything that is related to Lakers happens they tweet about it, and they put up context that does not make other media outlets. They also use Twitters Picture capability to give behind the scene shots that give followers a unique iew not on TV. They do everything that they can to makes fans feel they are a part of the organization. The second example is the Orlando Magic with the theory of Respect the Fan The Orlando Magic is a medium-sized sports market and does not compare to the Lakers. However, they are the second most followed sports team on Twitter. They uses the superstars on the team to promote their twitter. They understand the importance of their fans, and the Magic hold give-away contests for fans. When they had Dwight Howard they gave his one-millionth fan an all-expenses paid trip to Orlando to watch a game and meet him. They found a balance between promotions for fans and team updates. The third example is combined teams with examples of Using the Resources You Have Real Madrid have fans that bleed soccer and twitter gives an ultimate for fans to get news. They stay active by keeping up with all their players in the World Cup events. They stay active with video updates, highlights, interviews and articles. Real Madrid keeps it simple by goes beyond Just their team to their players for their own country. Cleveland Cavaliers do not tweet as often as the Lakers or Magic and are not a major market with only 50,000 followers. Most of the followers came when they had superstar Lebron James and used him to gain followers on twitter. They also offer promotions, but they need to improve their number of tweets. The fourth example is from the San Diego Chargers of Follow Back and Listen With only 38,000 followers they are one of the lowest NFL teams, even though they do tweet relevant information on the teams info they still have a lack of followers. However, they have adapted a strategy that no other team is using. The Chargers followers over 31,000 twitter accounts most of which are random fans that follow them. This creates a sense of community for the Charger fans, and opened the door for the Chargers to attract a lot more followers. The fifth example is from the New York Yankees and Philadelphia Phillies and relevant retweets are their main post. The teams success and locations in large market cities make them popular teams and therefore need little help to gain ollowers. So they Just stay active on twitter with the basic formula that seems to keep their fans happy and feeling involved. Overall while many teams use different strategies on twitter to gain followers and recognition. The ultimate goal of each team is to use twitter to close the gap between the team and fan interaction. This allows fans to not feel distant from the day to day activities of the team. Each team is trying to find a way to distance themselves and make their twitter stand out to fans.

The Great Gatsby as a Modernist Novel Essays

The Great Gatsby as a Modernist Novel Essays The Great Gatsby as a Modernist Novel Essay The Great Gatsby as a Modernist Novel Essay Essay Topic: The Great Gatsby The Great Gatsby is a novel which includes a variety of literary genres, one of which being the modernist genre, a literary movement which had its peak of popularity between 1910-1960. This is shown through; Fitzgerald’s use of first person narration to give an undecided view point of society, which can be seen as social criticism, symbolism, allegorical characters, and poetic language. Fitzgerald has chosen Nick Caraway to be the narrator for the whole duration of the novel to present his views of social criticism of the 1920s in an indecisive way. Fitzgerald uses Nick’s narration to presents the criticisms of society as they are, without giving his own opinion, he leaves it open to interpretation. This is evidently shown through Jordan stating, â€Å"I don’t care what I do as long as I have fun†. Fitzgerald has used Nick’s first person narration to present the obvious criticism of carelessness within the 1920s society due to the newly found hedonistic attitude. Although Nick has not specifically given his opinion on it, he has left the judgement open to the interpretation of the reader, as he has questioned the decline of morals within the society. This hedonistic and careless attitude towards life in the 1920s was a result of the brutality faced in the world war and people celebrating life and living it to the fullest. This again stre sses how The Great Gatsby is a modernist novel as the modern writer wrote in response to the post world war depression, by questioning society, life, and morals and also as Nick is indecisive towards the hedonistic attitude as he criticised it, yet he continued to associate himself with the people. New technology was another social criticism that is expressed by the modern writer. This is shown in the novel through the contrasting descriptions of the car as the â€Å"brisk yellow bug†, becoming the â€Å"death car†. The two juxtaposing descriptions reveal Fitzgerald’s undecided view of the car a

Discover the History of the ENIAC Computer

Discover the History of the ENIAC Computer As technology progressed in the early and mid-1900s, the need for enhanced computational speed grew. In response to this deficit, the American military invested half a million dollars to create the ideal computing machine. Who Invented the ENIAC? On May 31, 1943, the military commission for the new computer began with  the partnership of John Mauchly and John Presper Eckert, with the former serving as the chief consultant and Eckert as the chief engineer. Eckert had been a graduate student at the University of Pennsylvanias Moore School of Electrical Engineering when he and Mauchly met in 1943. It took the team about one year to design the ENIAC and then 18 months plus half a million dollars in tax money to build it. The machine wasnt officially turned on until November 1945, by which time the war was over. However, not all was lost, and the military still put ENIAC to work, performing calculations for the design of a hydrogen bomb, weather predictions, cosmic-ray studies, thermal ignition, random-number studies, and wind-tunnel design. The ENIAC In 1946, Mauchly and Eckert developed the Electrical Numerical Integrator And Calculator (ENIAC). The American military sponsored this research because it needed a computer for calculating artillery-firing tables, the settings used for different weapons under varied conditions for target accuracy. As the branch of the military responsible for calculating the tables, the Ballistics Research Laboratory (BRL) became interested after hearing about Mauchlys research at the Moore School. Mauchly had previously created several calculating machines and in 1942  began designing a better calculating machine based on the work of John Atanasoff, an inventor who  used vacuum tubes to speed up calculations. The patent for ENIAC was filed in 1947. An excerpt from that patent, (U.S.#3,120,606) filed on June 26, read, With the advent of everyday use of elaborate calculations, speed has become paramount to such a high degree that there is no machine on the market today capable of satisfying the full demand of modern computational methods. What Eas Inside the ENIAC? The ENIAC was an intricate and elaborate piece of technology for the time. Housed within 40 9-foot-tall cabinets, the machine contained 17,468 vacuum tubes  along with 70,000 resistors, 10,000 capacitors, 1,500 relays, 6,000 manual switches, and 5 million soldered joints. Its dimensions covered 1,800 square feet (167 square meters) of floor space and weighed 30 tons, and running it consumed 160 kilowatts of electrical power. Two 20-horsepower blowers delivered cool air to keep the machine from overheating. The vast extent of energy being used led to a rumor that turning on the machine would cause the city of Philadelphia to experience brownouts. However, the story, which was first reported incorrectly by the Philadelphia Bulletin in 1946, has since been discounted as an urban myth. In just one second, the ENIAC (1,000 times faster than any other calculating machine to date) could perform 5,000 additions, 357 multiplications, or 38 divisions. The use of vacuum tubes instead of switches and relays resulted in the increase in speed, but it was not a quick machine to reprogram. Programming changes would take the technicians weeks, and the machine always required long hours of maintenance. As a side note, research on the ENIAC led to many improvements in the vacuum tube. Contributions of Dr. John Von Neumann In 1948, Dr. John Von Neumann made several modifications to the ENIAC. The ENIAC had performed arithmetic and transfer operations concurrently, which caused programming difficulties. Von Neumann suggested that using switches to control code selection would make it so that pluggable cable connections could remain fixed. He added a converter code to enable serial operation. Eckert-Mauchly Computer Corporation Eckert and Mauchlys work extended beyond just ENIAC. In 1946, Eckert and Mauchly started the Eckert-Mauchly Computer Corporation. In 1949, their company launched the BINAC (BINary Automatic Computer) that used magnetic tape to store data. In 1950, the Remington Rand Corporation bought the Eckert-Mauchly Computer Corporation and changed the name to the Univac Division of Remington Rand. Their research resulted in the UNIVAC (UNIVersal Automatic Computer), an essential forerunner to todays computers. In 1955, Remington Rand merged with the Sperry Corporation and formed Sperry-Rand. Eckert remained with the company as an executive and continued with the company when it later merged with the Burroughs Corporation to become Unisys. Eckert and Mauchly both received the IEEE Computer Society Pioneer Award in 1980. The End of the ENIAC Despite its significant advances in computation in the 1940s, ENIACs tenure was short. On October 2, 1955, at 11:45 p.m.,  the power was finally shut off, and the ENIAC was retired. In 1996, precisely 50 years after ENIAC was publicly acknowledged by the government, the massive computer received its place in history. According to the Smithsonian, ENIAC was the center of attention in the city of Philadelphia as they celebrated being the birthplace of computation. ENIAC was ultimately dismantled, with sections of the massive machine on display at both Penn and the Smithsonian.

The Role of Leaders in Developing a Culture of Quality Essay

The Role of Leaders in Developing a Culture of Quality - Essay Example ity, outlines the stakeholders involved in the process of inculcating the culture, the difference between the role of a manager and a leader in applying the culture of change and how the leaders can assess if they have been successful. Leaders play diverse roles in establishing the culture of quality in health care institutions. First, they take an active role as the main communicators to all levels within an institution. This means that leaders reach out to customers and members of staff and other stakeholders (Swayne et al., 2012). Furthermore, they facilitate communication of information pertaining to the culture of quality. Leaders develop the communication methods fit for the various audiences (Kelly, 2011). Additionally, they are required to listen attentively to the employees and address their concerns in relation to the process of implementing the culture of quality. Secondly, leaders act as strategic thinkers in managing the culture of change within health care institutions. This is owing to the fact that they are the ones with the best understanding of how the organization functions. They are central in ensuring the organization responds to the internal and external changes aimed at improving on quality (Kelly, 2011). Leaders should be well aware of the strengths and weaknesses within health care institutions, and therefore, implement the culture of change in the areas of need. Leaders formulate the objectives of a health care institution that need to be aligned them toward achieving the culture of quality. Thirdly, leaders play the imperative role of decision making in health care institutions while implementing the desired culture. It is necessary to note that leaders are faced with various alternatives and are required to come up with the best option that improves quality within a health care organization (Kongstvedt, 2012). Leaders take into account the influence their decisions have on employees, patients and other stakeholders. Finally, they

The Role of Leaders in Developing a Culture of Quality Essay

The Role of Leaders in Developing a Culture of Quality - Essay Example ity, outlines the stakeholders involved in the process of inculcating the culture, the difference between the role of a manager and a leader in applying the culture of change and how the leaders can assess if they have been successful. Leaders play diverse roles in establishing the culture of quality in health care institutions. First, they take an active role as the main communicators to all levels within an institution. This means that leaders reach out to customers and members of staff and other stakeholders (Swayne et al., 2012). Furthermore, they facilitate communication of information pertaining to the culture of quality. Leaders develop the communication methods fit for the various audiences (Kelly, 2011). Additionally, they are required to listen attentively to the employees and address their concerns in relation to the process of implementing the culture of quality. Secondly, leaders act as strategic thinkers in managing the culture of change within health care institutions. This is owing to the fact that they are the ones with the best understanding of how the organization functions. They are central in ensuring the organization responds to the internal and external changes aimed at improving on quality (Kelly, 2011). Leaders should be well aware of the strengths and weaknesses within health care institutions, and therefore, implement the culture of change in the areas of need. Leaders formulate the objectives of a health care institution that need to be aligned them toward achieving the culture of quality. Thirdly, leaders play the imperative role of decision making in health care institutions while implementing the desired culture. It is necessary to note that leaders are faced with various alternatives and are required to come up with the best option that improves quality within a health care organization (Kongstvedt, 2012). Leaders take into account the influence their decisions have on employees, patients and other stakeholders. Finally, they

Is Eminent Domain as Practiced Today a Violation of the Takings Clause Essay

Is Eminent Domain as Practiced Today a Violation of the Takings Clause of the Fifth Amendment of the US Constitution - Essay Example It has commonly been argued that eminent domain is a violation of the taking clause of the fifth amendment of the US constitution. The Taking Clause of the US Constitution The purpose of the taking clause featured in the US constitution is to bar the government from forcibly making some people bear public burdens, which is a responsibility of the entire public (Funk 123). On the other hand, the takings clause fully requires compensation whenever a government takes away private property and converts it for public use. Eminent domain gives the government power to take such property, even without fully compensating the private owners, which is contrary to the Fifth Amendment (Greenhut 65). The fourteenth and fifth amendments’ taking clauses of the constitution have similar meaning and effect. However, owners of property can enjoy more protection from the Fifth Amendment takings. Proponents of eminent domain believe that the US constitution’s Fifth Amendment takings clause does not prohibit the government from taking private property (Donahue 32). The requirement of public use is normally viewed like a restriction on the power of government over eminent domain as proponents of eminent domain believe. ... The situation of many individuals that have their properties taken by the government is normally made worse given that some of these properties are what they consider a lifetime investment and therefore beyond monetary value. In this respect, eminent domain denies individuals the right to enjoy whatever they have worked for irrespective of how much treasured their investments are to them (Sheldom 24). This as a result lowers the motivation of hardworking citizens who always live in fear considering that their properties may be taken at any time and without warning. Eminent domain has been applied blatantly with power-hungry and utilitarian justifications. Such events occur for example where large companies that remit more taxes to the government are favored against individuals or smaller organizations to an extent that properties are seized from the later unjustifiably for the benefit of the larger companies as noted by Ryskamp (35). This sometimes is done out of the consideration th at larger companies create more employment opportunities compared to smaller ones. Unfortunately the application of eminent domain in this respect is flawed as it considers individuals as fungible or substitutable objects. When the government seizes property based on such logic, it means that the government cares not for the welfare of those whose lives are ruined as a result against the constitutional implication that the individual’s right is absolute. Some quarters have reasoned that eminent domain helps in the redistribution of property and helps in creating equality and equity in the sharing of resources among nationals. This idea is further propagated based on the reasoning that the government helps in

Lenin in accounting for Stalins defeat of his opponents in the years 1924-1929 Essay Example for Free

Lenin in accounting for Stalins defeat of his opponents in the years 1924-1929 Essay How significant were the personalities of the contenders to succeed Lenin in accounting for Stalin’s defeat of his opponents in the years 1924-1929 Stalin, throughout the fierce fight for power exploited his attributes to the best of his ability, however his tactics were not the only factor in his eventual success. Perhaps what’s more interesting is the systematic fails, one by one of all of his contenders – which was due to their individual personalities. Many argue this is the more significant reason for Stalin’s rise to power, and that if this had have been changed Stalin’s success would have been entirely different. Stalin’s opponents, understandably had very different personalities. However looking in hindsight none of them seem to create a difficult situation for Stalin. This could be due to Stalin’s natural ability to change and use his opponents strengths and weaknesses, or perhaps the general naivety of many in the politburo. One main example of this is Trotsky, and his rather egotistic and arrogant personality. This intern made people weary of his power, and made him completely oversee Stalin as a contender for power. Lenin in his testament says himself he is â€Å"not sure whether he will always be capable of using that authority with sufficient caution† and the politburo completely over saw this cautious remark for their own reputation. The evidence seems to suggest members of the Bolshevik party didn’t use their personality’s to the best if their potential. Furthermore Trotsky seemed very trivial about the whole situation. In 1924 he didn’t make Lenin’s funeral, eventually blaming that on Stalin. In the successive years after he didn’t make important politburo meetings and refused to make alliances. In 1926 he did eventually see light forming the ‘united opposition’ however by then it was too late and Stalin’s fan base was too large in the central commission. Another example of this is how Bukharin in 1925 decided to stay strictly to the Bolshevik rules. This perhaps shows how good a man he is, but not how good a politician he is. In that situation he has seen his fellow socialist members being taken over by Stalin, but does very little to stop this. Furthermore he says himself Stalin is â€Å"an unprincipled intriguer who subordinates everything for his appetite for power† The evidence here suggests he saw the dilemma, but does very little about it. In hindsight we now know he allowed Stalin to use his powerbase for his own political marketing. This shows the true naivety of Bukharin and how Stalin’s personality completely overshadowed anybody else’s in the politburo. Moreover this shows how truly significant the personalities of every one of Stalin’s contenders were, in allowing and creating a path for Stalin to walk to power. Perhaps if other people in the politburo were willing to play underhand tactics like Stalin, the end would have been different. In retrospect we can see personalities might not be a main factor – perhaps the individual ideologies played a larger role, but it’s the way people acted towards Stalin, completely overshadowing him that makes personalities so significant. Other peoples personalities did play a vital role, but now in stark contrast we begin looking at Stalin’s personality strengths, and how he uses them to the best of his ability. He, from the very beginning was a yes man following Lenin till the very end. However one major strength that Lenin foresaw was Stalin’s ability to challenge his thoughts and ideologies. Stalin from the very beginning has a very strong personality (Lenin) and this was used this in the July days (a troubled time for the Bolshevik party) when Lenin needed this unique quality from him. Arguably this is Stalin’s biggest asset. Furthermore Stalin’s ability to change tactics and ideologies, particularly in the later stage of the power struggle was, down to an incredibly versatile personality. Moreover his ability to look into the future and plan his actions to aid his accent was stunning, as if he planned every move meticulously and almost in hindsight. Looking at the evidence, Stalinâ₠¬â„¢s personality was vital in his accent, but perhaps if the others had been different the overall outcome would have drastically changed. Personalities were vital in the success and failures of the struggle, however Stalin’s under hand tactics played an equally important role. Before and during the 5 year struggle he implemented many tactics to undermine his opponents, and one by one remove them from the possibility of power. Lenin saw this in his final years, and discussed it in his testament, however Stalin persuaded Kamenev and Zinoviev to fight his side, and intern keep his job. Furthermore his ability to switch ideologies and allies is a testament to his versatile personality. An example of this is in the later stages of the struggle, when only him and Bukharin were left for the job. Stalin suddenly rejected NEP because it was failing and turned radically left. This sudden maneuver allowed left wing supporters and nationalist war communists to support him, as well as gaining the support of anti NEP politicians. In all this he managed to leave Bukharin to pick up the pieces of NEP. Furthermore Stalin re introduced grain requisitioning in early 1928 to make sure NEP was a complete fail. Its these quite brilliant tactics that formulate into a plan that make Stalin truly versatile and incredibly shrewd and devious. In everything Stalin did there always seemed to be a very formulated plan, and in this was surrounded by brilliant political tactics. However these tactics were merely ways of getting rid of political opponents, and due to personalities as whole, arguably tactics are not as important as other factors. Alternatively the power bases’ of other opponents could be as significant as personality in the war struggle for power, and the defeat of all his opponents. All Stalin’s opponents had important roles within the Bolshevik party, and in many ways – more significant roles than Stalin. One in particular is Trotsky. Head of the Red army, and an incredibly influential role within the Politburo. Lenin says himself â€Å"personally he is, to be sure, the most able man in the present Central Committee† His power base is remarkable, with huge amounts of Kudu’s within the Bolshevik party. However arguably as well as him being too â€Å"self-confident† Stalin used this wealth of power base to his advantage by forming the Triumvirate with Zinoviev and Kamenev. When we turn to other members such as Bukharin, we see that generally their powerbases, although more significant for policy making were not as useful for gaining power as Stalin’s, and perh aps this was a significant reason for their in individual defeat. Stalin’s role within the party was General secretary and head of enrolment and promotions. This involved the inner workings of the Party. The evidence indicates that Stalin used his role, from 1922 to strengthen his fan base within the party and Central committee, which later in 1925/26 seemed to secure his position within the party, in 1923 it was up to 30%, and steadily rising. This seems to indicate his role and power base far out saw anyone else’s within the party, and that actually he was in the perfect position to take up power, even foreseeing this in 1924 – by controlling what Lenin saw from the politburo, and vice versa. Stalin took up a highly administrative role, and this worked in his advantage, however the evidence suggests that if other factors were stronger, such as opposition personalities that Stalin still wouldn’t have made it to power. Arguably in this light personalities seem more significant. Ideologies of the opposition and Stalin play of key significance in how arguments were won and lost. For example, Trotsky stayed far left with all his ideologies – perhaps in a more noble way than Stalin, and eventually he was engulfed by Stalin’s devious tactics. Another example would be Zinoviev and Kamenev, in the triumvirate staying right of the spectrum. However when they rejoin to form the left and united opposition – they lose huge respect for changing ideologies within the party. Interestingly this seems like an incredibly vital point – leading onto Stalin’s ideological viewpoints. Throughout the start of the political struggle, he sways right – but doesn’t involve himself in any main arguments about, for example rapid industrialisation. This tactic to stay the middle man has its disadvantages. For example he is described by members of the Bolshevik party as ‘a grey blur’. However it also has its advantages. Stalin was then able to sway from his very Right views within communism – to left views with not much notice – he was able to move ideologies to strengthen his fan base and his viewpoints. For example when the NEP failed – he removed himself from it, thus allowing Bukharin to take the blame – and him stay in the positive public spotlight. It’s this very middle ideological viewpoint that the evidence suggest allowed Stalin to change as he did, allowing him to use it to his great advantage. Despite this, other arguments perhaps suggest it is not the most significant factor in Stalin’s accent within the government, and that actually his deceitful, arrogant and shrewd personality was the true reason that allowed him to flourish the way he did. In conclusion, looking at all the evidence it is clear a combination of factors were involved in Stalin’s accent of power. On one hand it seems Stalin’s powerbase seems to be the primary factor, that despite anyone’s efforts his place within government allowed to build a vast fan base in such a short amount of time. Furthermore others power base didn’t seem to match the superiority of his, even though on the forefront they seem more important, Trotsky is a prime example of this. On the other hand his tactics seem the obvious significant factor – looking at how he manipulated allies and oppositions, such as Bukharin and Zinoviev. More over his ability to control the politburo with his allies over the testament suggests that this could have been a primary turning point for Stalin’s direction on how to achieve power. However diving into the muddle of linked causes, personalities seems to come out on top. The tactics and moral high ground was generally taken by his opposition, but it seems they didn’t play hard enough. They didn’t morally want to use underhand tactics and switch ideologies – because they believed in what they were fighting in. It’s this decorum that contributed more than anything else. Looking at the other side of the spectrum Stalin’s fierce personality, with no conscience seems to be the perfect mix to manipulate not only the communist party – but the general public as well. It is this sheer inhumane ability to be deceptive in this way that allows the evidence to suggest, on the top, personality is the most significant factor in accounting for Stalin’s defeat of his opponents in the years 1924-1929.

Sleep, Dreams and REM Sleep Behavior Disorder :: Biology Essays Research Papers

Sleep, Dreams and REM Sleep Behavior Disorder The discovery of rapid eye movement (REM) sleep suggested that sleep was not, as it was thought to be, a dormant state but rather a mentally dynamic one. Your brain is, in fact, very active in this state, almost to the level at which it is when a person is awake. Yet during this active stage in which most dreams occur, the movements of the rest of the body are completely stilled. To imagine this paralysis during dreams not occurring is a frightful image, since in many cases dreams are violent and active. When the neurotransmitters that control the movement of the body do not work properly the person develops REM sleep behavioral disorder (RBD). While we are sleeping the sensory world is essentially revolving around us without our knowledge. Our senses of hearing, touch, taste, sight, and smell no longer function as they do when we are awake. Except for the threshold for each of these senses that each of us has while we sleep, our inner systems are working essentially free of input from the outside world. And yet people are able to have vivid dreams. The cortex can only pass into sleep mode with the help of the are of the brain called the thalamus. The thalamus is one of the two structures that make up the diencephalon, the lower part of the fore brain. Its main function in mammals is as the relay station of sensory information its way to the cortical center. Specific regions of the thalamus, as well as different nuclei process different sensory information on its way to the cortex. In normal sleeping patterns a person usually passes through five phases of sleep, the fifth being REM. The sleeping human passes cyclically through these five phases throughout a night's rest. These phases can be defined in electrical activity of the brain; much like the activity of the heart is often defined. The technique of measuring the electrical activity of the brain is call Electro-encephalogram, or EEG. When the electrical events of a person's brain are graphed on a electrical magnitude versus time axis the graph of a person who is in different stages of being asleep or awake appear to have different levels of electrical activity occurring in the brain. (See (14)) During the cycle of the phases each lasts for a different period of time during the time we are sleeping.

How to Write a Compare-Contrast Essay

How to Write a Compare-Contrast EssayThe Elements of a Compare-Contrast Essay What is comparison? Explaining the similarities or points of connection between two ideas, people, or things to give the reader a deeper understanding of eachWhat is contrasting? Explaining the differences or points of disconnection between two ideas, people, or things to give the reader a deeper understanding of eachAdapted from Webster’s Third New International DictionaryOn what subjects can I write a successful compare-contrast essay?Your subjects will need to each be significant in their own right to merit discussion. They will also need to have some sort of relationship to each other so that showing them side by side allows the reader to learn more about each. In other words, there must be a reason to compare them. Here are some reasons to compare and contrast. To consider two subjects side by side and show their distinctions. To choose between two things.To explain one subject in terms of anoth er.What are the types of compare-contrast essays?Writing Strategies for a Persuasive Essay1. Read the question or essay prompt. Identify your topics and be sure that you understand what each really is. You may need to do a little research to be clear on this. 2. Decide what your purpose for writing is (to show distinctions, to choose, to explain). 3. Develop a thesis statement. Remember that a thesis statement must be more than â€Å"X and Y have many differences and similarities.†Your thesis should reflect which purpose you chose. Example: â€Å"Examining the similarities and differences between the  work of Hemingway and Fitzgerald allows us to see how the contexts of their lives affected their work.† 4. Decide what your points of similarity (connection) and difference (disconnection) will be. 5. Research! Find relevant, credible publications, web sites, and individuals that offer evidence that supports your thesis and chosen points of connection and disconnection. 6. Write!The style in which compare-contrast essays are writtenCompare-contrast essays are similar to persuasive essays in a couple key ways:Point of view Level of personal voicePoint of View and Personal Voice in Persuasive Essays A compare-contrast essay is almost always formal academic essay in which the writer presents a thesis, or. In most formal academic writing, the proper point of view for the essay is third person (using the pronouns he, she, it, they). It is OK to use first person (I, me, we) in the conclusionINCORRECT: First Person I think that Fitzgerald and Hemingway share many similarities despite their very different use of descriptive language.CORRECT: Third Person Fitzgerald and Hemingway share many similarities despite their very different use of descriptive language.Evidence & Citations Compare-contrast essays rely on a lot of direct evidence from several sources. You will need to quote extensively to be successful.Why use quotes? 1. They demonstrate you read the available information closely. 2. They serve as concrete evidence to support your position 3. They demonstrate a deeper level of understanding, which is persuasive to readers.Where can evidence come from? What can I quote from? Books, films, newspaper articles, credible websites, newscasts, etc.What can’t I use? Wikipedia, encyclopedias, other student essays, interviews with non-experts, etc.How should I weave in quotes and evidence?The S-C-C-C FormatThis is a very useful format for citations if you are not very familiar with citations and need to practice a tried and true method. As writers become experienced with citations, they can move away from this format and mix elements up as they see fit.1. Set it up. Set up the context that the quote is from, so that the reader knows when and where the quote is from and who is doing the speaking/writing.2. Citation. Write the quote out, in quotation marks.3. Commentary: Explain how the quote supports your argument. (Commenting on t he quote.)4. Commentary: further commenting on the quoteEXAMPLE:According to a recent article in the Seattle Times,† †¦[t]he seemingly sure bet that higher education will pay off can be upended by any number of factors: broken marriages, illnesses, lost jobs, substandard schools and unrealized dreams.† (With no way out of trouble, more students likely to default, October 6, 2008). Students used to feel that borrowing for college was always going to pay off, no matter what happened. Now, many are finding it harder to pay it back due to many factors.The Embedded CitationThis is useful when you would prefer to pick out very small phrases to prove your points. Write your own sentence beginning, include the quote, and write your own sentence ending. The quote flows into and out of the sentence.EXAMPLE: Borrowing to pay for higher education used to be seen as a â€Å"sure bet† but now some students are finding that their plans to repay student loans can be disrupte d by â€Å"†¦ broken marriages, illnesses, lost jobs, substandard schools and unrealized dreams.† (With no way out of trouble, more students likely to default, October 6, 2008). These unexpected obstacles may repayment difficult if not impossibleHow to Write CommentaryOf all the skills students must learn in writing, writing commentary is considered the most difficult. Writing commentary means giving your own opinion and interpretation about something, which requires a higher level of thinking than most students are used to using. Using commentary makes an essay interesting to read and shows that you can analyze and evaluate information.When you write commentary, you are commenting on a point you have made with evidence.Synonyms for commentary:analysis – breaking an idea into its parts interpretation – reading between the lines of an idea insight – adding personal experience to the explanation of an idea evaluation – judging the quality or val idity of an idea explication/explanation – explaining what an idea means discussion – – explaining what an idea means speculation – trying to predict what will happen if an action is taken or an idea is acceptedSource: Jane Schaeffer Publications, Style Analysis (1998)The Basic Outline for a Compare-Contrast EssayExample of a Subject by Subject Essay Introduction Thesis statement: Despite the fact that television and radio are distinctly different media, they use similar strategies to appeal to their audiences.Television Audiences Point One: Techniques for appealing to men Point Two: Techniques for appealing to women Point Three: Techniques for appealing to childrenRadio Audiences Point One: Techniques for appealing to men Point Two: Techniques for appealing to women Point Three: Techniques for appealing to childrenConclusion: Restatement of thesis or review of key points. Source: Kirszner and Mandell (1998).Example of a Point by Point Essay Introduction Thesis statement: While both Republicans, presidential candidate Mr. X is definitely more conservative than presidential candidate Mr. Y is.Fiscal Policy Mr. X Mr. YGun Control Mr. X Mr. YAbortion Mr. X Mr. YWelfare Mr. X Mr. YConclusion: Restatement of thesis or review of key points.TransitionsThink of a transition as a bridge from one thought or idea to another. It shows how one sentence or idea relates to another and also directs the thinking to a new focus. A transition may be one word, a short phrase, a sentence or entire paragraph. The following list cites several transition words and phrases and their meaning.Meaning Transitions Along the same direction of thought and, also, besides, furthermore, in addition, for the same reason, whereupon, moreover, whereby, indeed, similarly, likewise, butContrast but, yet, instead, nevertheless, notwithstanding, still, although, whereas, on the contrary, not only, but alsoComparison in fact, indeed, moreover, than, as†¦as, so†¦as .Affirmative alternative or, anyhow, moreover, still, else, whereas, whether, either†¦or.Negative alternative nor, neither, however, instead, otherwise, on the contrary, nevertheless, except that, only, whereas, neither†¦nor. Cause, result, reason for, so, accordingly, as a result, hence, as, consequently, thereby, therefore, thus, that, so that, inasmuch as, in order that, since, whereas, why.Condition although, as if, as though, though, provided, providing, unless, if, lest, once.Example for example, in fact, indeed, for instance, namelyException although, in so far as, though, unless, while, notwithstanding, in fact that.Time henceforth, meanwhile, than, next, once, as long as, as soon as, before, once, since, until, when, whenever, while, at length, first†¦second†¦third, till.

Backwood Mail Order Case Essay

Backwoods is a mail order company that is into camping supplies and outdoor clothing. Gerald Banks, the operations manager of the customer service division, is interested in training his 40 employees in the customer orders group to be more effective in handling customer complaints and problems. The organizational structure is as follows: The customer orders division has 40 employees and four supervisors whereas the shipping division has 32 employees and 3 supervisors. The employees are evenly divided into two shifts – A day shift and a night shift. The customer orders division is responsible for recording customer orders and check availability of each item ordered. The orders are then transferred to the shipping division which is in charge of ensuring the product is shipped to the customers. The constraint to be kept in mind before designing the training program is that service should not stop to their customers. The problems as identifies by a needs assessment specify that majority of the errors resulting in merchandise return is because of incorrect entry of size in the computer. Based on this the goals of the training program include reducing merchandize returns and creating a positive image of backwoods in the minds of its customers and employees. Questions 1. Write several clear, measurable objectives for the training to be delivered to the employees in the customer order group. The needs assessment output indicates problems to be addressed according to the organizational and task analysis. Before setting measurable outputs, the company first needs to perform person analysis as well to identify whether there are some employees who are excellent with certain attributes but lack at certain different aspect. Since the customer order group is the main point of contact for the customers, it is imperative that the quality of customer interaction should improve. Apart from telephone etiquette training, the customer order group should also have deep knowledge about the product portfolio. Keeping this in mind, we suggest the following objectives for the training. a. Development of in depth knowledge about the product portfolio: This objective should make sure that every customer service representative is abreast on the products and the different SKU’s of that product. This will need interaction with the products team, and periodical evaluation will be required for the same. b. Ensuring better data entry by rechecking customer knowledge of sizes: Because 78% of the merchandise returns are due to problems with size, features, and/or color selections, representatives must be trained in data entry, as well as order verification. Most of the problems can be eliminated by order verification and probably a sample, or description of the product. Also a habit of being inquisitive needs to be inculcated amongst the employees so that they ensure that the customer is aware about the different sizes in the different products. c. Being polite and prompt in handling customer complaints: A polite and prompt response from the employee will help in improving customer experience and would thus aid in creating a better image of the company. Also this will reduce the clutter that is caused in the workplace which will  further increase productivity and improve order time. d. Improving the company image and boosting employee morale The company branding has to be improved among the customers so that there can be many more repeat orders. To this extent, representatives have to be trained on the discount/promotional offers, product superiority etc. Career opportunities have to be explained and performance reviews should be setup so that employees are content as well. 2. Develop a recommendation for the training plan that includes the training techniques that should be used and the length of training Since customer orders department interacts with customers on a daily basis, the training technique will primarily consist of an off the job training program conducted in batches so that customer orders can be simultaneously fulfilled. Off the Job training phase in batches: a. Simulation and Virtual Reality techniques are recommended with every employee getting a chance to face a simulated customer complaint call and on the basis of their performance, feedback would be given. b. The training program should have classroom instructions and role plays. This will be helpful in customer interactions, and telephone etiquette. The classroom training session should include representatives from the product department, wherein the participants have an opportunity to clarify real life questions. Role play would include dealing with difficult customers, call forwarding etc. Since each hour of classroom training would require 6 hours of designing, this is an ideal combination. c. It should have an e-learning component. This will include information on the product portfolio and product usage. This component can also include data entry techniques to facilitate timely feed and retrieval of data. d. There should be a peer training component too, wherein star performers in the job would be asked to train newcomers and freshers. e. Cross functional training should be offered to the order processing as well as shipping department, since each department should be aware of the processes in the  other. f. Rewards should be planned for in the training program for the most improved employee. This would help incentivizing the process. A batch plan is recommended, since at any point of time, we cannot have all the customer representatives busy in training. Identification of time slots with lesser load should be done, and batches of 5 would be ideal so that the floor wouldn’t be completely empty at any point in time. Given an 8 hour window, a training of 1 hour every day for two weeks would be ideal to cover the required objectives. This will then be followed up with the on the job component. On the job training phase: This is essentially a follow up phase wherein some of the calls of the employees would be recorded and feedback will be provided on the same. There will also be occasional surprise calls from HR posing as customers. Lastly cards with learning of the training program should be placed on the desk of each employee. This will also act as an effective way to evaluate the training program. 3. Offer a plan for evaluating the training program. Describe the criteria that will be used and the design you will employ. We propose the widely accepted four-level framework for evaluation of the training program. Phase 1: Reaction of trainees: A simple questionnaire can be used to record the response of the trainee with his ratings on the training program. A few sample questions could be: a. What were your expectations out of the program? Were they met? b. How would you rate the time allotted to the training program? c. How would you rate the instructor? d. How would rate the design of the program? Phase 2: Learning of the trainees: The performance of the trainees can be gauged and recorded before the training program. The evaluation criteria would be the average number of errors in the past month and knowledge about product. These scores can then be compared with post training scores to evaluate the effectiveness of the training program. Phase 3: Observation of trained employees: This can be done by recording some of the calls of the employees and occasional surprise calls from HR posing as customers. The improvement in their performance with respect to promptness and politeness of response can help in evaluating the training program. Customer interaction and communication effectiveness should also be evaluated by supervisors. Also feedback can be taken from customers as well. Phase 4: Return on investment: The return on investment can be measured by calculating the savings in cost due to reduction in the number of returns. Also increased number of orders due to better customer satisfaction can be considered in considering the payoff from the training program. This can then be compared with the cost of the training program to measure effectiveness.

The market discounts everything Essays

The market discounts everything Essays The market discounts everything Essay The market discounts everything Essay Technical analysis assumes that a stock price reflects everything that has and could affect the company and hence, fundamental factors are reflected without the need to be considered separately. Hence, the analysis of price movement through technical analysis should be done as it is vital and representative of the stock as a whole.   Price moves in trends In technical analysis, price movements are believed to follow trends. This means that after a trend has been established, the future price movement is more likely to be in the same direction as the trend than to be against it. History tends to repeat itself. The repetitive nature of price movements has been observed and has been attributed to market psychology. Market participants have been found largely to provide a consistent reaction to similar market stimuli over time. With such repetitive reactions, chart patterns are concrete in analyzing market movements for the understanding of trends as history tends to repeat itself. Just as many tools are available for fundamental analysis, a range of indicators are available for technical analysis. This report uses the Moving Average Convergence Divergence (MACD), Relative Strength Index (RSI) and Support and Resistance levels to aid in the better understanding of the price trends of ANZ. Moving Average Convergence Divergence (MACD) The MACD is one of the most well-known and used indicators in technical analysis. It comprises of two exponential moving averages which help to measure momentum in the security. The MACD measures short-term momentum compared to longer term momentum, allowing for signals with regards to the current direction of momentum. When the MACD is positive, it signals that the shorter term moving average is above the longer term moving average and suggests an upward momentum. When the MACD is negative, it signals the opposite. Using the commonly used 12 short periods, 26 long periods and 9 EMA periods, MACD is charted for ANZ. (Based on 5 years history) One of the most common buy signals are generated when the MACD crosses the signal line, as shown at the upward cross in the figure while sell signals often occur when the MACD crosses below the signal, as shown at the downward cross in the above figure. Based on the charts purple circles, the MACD and signal line have been observed to be on par with each other for most periods of time. The latest MACD and signal line are once again on par with each other, Johnnie can buy the stock as based on past trends as it is hardly that the MACD goes below the signal line. Relative Strength Index (RSI) The RSI is another well-known and used tool in technical analysis. It helps to signal overbought and oversold conditions in a security. Plotted in a range of 0 to 100, a reading above 70 is used to suggest that a security is overbought while a reading below 30 is used to suggest that it is oversold. This indicator helps traders to identify whether a securitys price has been unreasonably pushed to current levels and whether a reversal may be on the way. A RSI is charted for ANZ based on its 5 years history, suggesting the periods over the 70 reading to have been overbought and those under 30 to have been oversold. Based on the chart above, the latest showings by ANZ signalled by the purple circle are within the boundaries, signalling that it is not overbought or oversold. As such, it is a good time for Johnnie to buy the stocks since they are not unreasonably priced. Support and Resistance A security price seldom moves above its resistance or below its support level. Support and resistance levels are important in terms of market supply and demand as traders are willing to buy the stock at support level and sell it at resistance level. Once these trends are broken, it is thought that supply and demand have shifted and a new support and resistance level will likely to be established. Based on the last third quarters of 2009 and first three quarters of 2010 history of ANZ, its support and resistance level is established at resistance level approximately AUD$24. 50 and support level approximately AUD$21. Based on the latest showings of ANZ (purple circle), the stock price is predicted to rise at least till its resistance level. As such, Johnnie should buy the stock now as there are rooms before the stock price hits resistance. Besides, the last time the stock price hit resistance level (black circle), it moved slightly above resistance. Based on ANZs current showings, there is a high possibility for price to move up another resistance level. Price Predictions The above chart resembles a breakout from the price convergence pattern of the upside over the medium term (3-6months) and suggests a rising trend with a short term target of 2/3rds the depth of the price convergence pattern. This is roughly $24 + (2/3 x (25. 80-21)) or $27. 20. This prediction of a rise in price can be further justified with by the current stock market which is on its way to recovery after going down from the period of April to July 2010. As the stock market recovers, ANZ stock will be positively affected as well. (Source: tradingeconomics. com/default. aspx) Australias economy on the whole has also been doing well since the start of 2010. The major indicator of the macro-environment, Australias GDP Growth Rate has been buoyant with a significant positive increase in the third quarters of 2010. With the economy performing well as a whole, the price prediction of ANZ rising can be further justified.

Areva Est Un Groupe French Essay

Areva Est Un Groupe French Essay Areva est un groupe franà §ais qui figure parmi les leaders mondiaux de l’à ©nergie nuclà ©aire. Il rà ©sulte de la fusion, en septembre 2001, de CEA Industrie, Framatome et Cogema. Cotà © sur le marchà © de l’Euronext Paris, Areva est composà © de quatre principaux domaines d’actività ©s qui sont: le pà ´le amont (extraction et enrichissement d’uranium), le pà ´le aval (recyclage des combustibles nuclà ©aires), le pà ´le rà ©acteur et services (construction de rà ©acteur nuclà ©aire et services au combustible) et jusqu’à   rà ©cemment, le pà ´le T&D (transmission et distribution d’à ©lectricità ©) sur lequel porte notre à ©tude. En analysant les relations entre la stratà ©gie globale du groupe et la dà ©cision de cà ©der le pà ´le T&D, puis en à ©tudiant le contexte (performance de l’entreprise†¦) nous aurons alors une meilleure comprà ©hension de la dà ©cision prise. Areva dispose de compà ©tences e t d’un savoir faire de trà ¨s haut niveau dans son secteur, rà ©sultat de plus de 60 ans d’histoire de l’à ©lectronuclà ©aire franà §ais. Le groupe a pour ambition d’à ªtre à   la fois le fournisseur mondial d’infrastructures nuclà ©aires mais à ©galement du combustible nà ©cessaire à   l’exploitation de ces infrastructures, ainsi que des services attachà ©s à   ce combustible. Anne Lauvergeon, Prà ©sidente du groupe, compare d’ailleurs volontiers parfois sa stratà ©gie avec celle de Nespresso, sous-entendant que les bà ©nà ©fices viennent en grande partie de l’actività © combustible. La structure intà ©grà ©e des actività ©s d’Areva, de la mine au retraitement en passant par la construction de rà ©acteurs est un avantage indà ©niable par rapport à   ses concurrents. Implantà © dans plus de cent pays, les actività ©s à   l’international d’Areva ont une place importante dans la str atà ©gie de croissance du groupe, en s’appuyant principalement sur la renaissance du nuclà ©aire qui a lieu actuellement, et, jusqu’à   la cession, sur les actività ©s de T&D. L’analyse du capital d’Areva permet de mieux mesurer les enjeux: L’Etat franà §ais dà ©tient environ 86% des fonds propres. Cette structure de capital peut apparaà ®tre comme contraignante pour le dà ©veloppement du groupe, l’Etat n’à ©tant pas autorisà ©, par exemple, et ce en raison de la là ©gislation europà ©enne, à   financer les investissements et l’accroissement en capital. La sortie â€Å"inattendue† de Siemens du capital, les retards sur le chantier de construction du rà ©acteur Finlandais, la nà ©cessità © de dà ©velopper le groupe et de conquà ©rir de nouveaux marchà ©s, amà ¨nent, d’aprà ¨s les experts, à   des besoins estimà ©s à   environ 12 milliards d’Euros d’ici 2015. Ces besoins sont un e des raisons qui ont incità © l’à ©tat à   cà ©der le pà ´le T&D à   Alstom pour 4 milliards d’Euros et à   rà ©flà ©chir à   une ouverture et augmentation du capital. Certains analystes ont affichà © un doute quant à   la pertinence de cette cession, l’actività © T&D reprà ©sentant environ 45% du rà ©sultat d’Areva et s’appuyant sur un rà ©seau international dense. La Prà ©sidente, elle-mà ªme, ne souhaitait pas cette session. L’Etat, quant à   lui, actionnaire principal, a avancà © la nà ©cessità © de fonds propres et de recentrage des actività ©s autour du nuclà ©aire.

Schools, Teaching, and Supervision Essay Example | Topics and Well Written Essays - 1000 words

Schools, Teaching, and Supervision - Essay Example My supervisory platform will be based on the philosophy of experimentalism because on a personal level, I believe in the importance of co-operation and team work under a centralized leadership, as opposed to an authoritarian system. As an educational leader, a supervisor’s role is very important but complicated, necessitating the need for input from the various stakeholders in the education process in order to ensure that the output is both comprehensive and current. Even though many people do not like acknowledging this fact, leaders are guided to a large extent by their own beliefs and that is why experimentalism is core. According to Fairfield, a supervisory platform founded on the philosophy of experimentalism is best because of the volatile nature of information and innovation. Technological advancements have had a significant effect on the overall way by which teachers are used in classrooms and how students acquire information. For example, the emergence of the internet as an education tool has impacted on the student-teacher relationship. In the former epochs, the teacher was viewed as more of a provider of knowledge. However, nowadays, the teachers are viewed as being as being supervisors in the classroom, responsible for guiding the way that students acquire information, through the aid of a supervisor, who is responsible for setting up an educational curriculum (Fairfield, 2009). The internet and other technological advancements have challenged the conventional responsibility of teachers, since students can easily and conveniently acquire information on any subject due to the accessibility of educational material on an online platform. Consequently, this has necessitated the need for a more radical approach regarding the role of the teacher and that of a supervisor. That is why my personal supervisory platform will be based on experimentalism, which places emphasis on a more pragmatic approach to learning by focusing on a flexible curriculum for